TMALL
SUPER NEW YEAR PARTY

A festive collaboration between Tmall Super Brand Day and GastroBeats in Shanghai. Featured immersive brand markets, interactive games (e.g., lucky draws), celebrity hosts (Jiang Yan, Chen Hongyi), and live-streaming integration. Blended online-offline experiences to boost engagement and festive sales, targeting young consumers with trend-driven F&B and tech-driven activations.